Ramadan always brings a quiet change in daily life.   The days feel more blessed.   The heart feels calmer.   And small moments become more meaningful. From what I have learned through fragrance,   Real beauty is soft and peaceful.   It is simple, patient, and full of a calm feeling. Ramadan teaches the same lesson in life.   We try to become a little better than yesterday.   We try to keep our hearts clean and our intentions true. Wishing you and your family a peaceful and blessed Ramadan,   filled with patience, kindness, and quiet strength. Please remember me in your prayers   And keep me in your good thoughts during this holy month. Ramadan Kareem.

Many people ask only one question:  “Is it long-lasting?” This question is very common.   But in my journey of learning fragrance,   I slowly understood something deeper. When I choose or evaluate any fragrance,   I quietly observe many small things.   I do not rush to speak.   I try to listen first. Because perfumery is deep.   You must give it time.   Only with time can you understand.   the voice of a fragrance   and what the fragrance is trying to say. Fragrance performance is not only about hours.   It is about how the scent lives from start to end. The opening should feel clean and smooth.   The movement in the air should be soft and gentle.   The dry-down on skin should stay calm, balanced, and comfortable. Sometimes a fragrance lasts long.   but feels heavy.   Another stays softer.   yet feels more beautiful and peaceful. From...

Some fragrances' real character  does not come from a smelling strip   or an evaluation cabinet.   It comes from quiet moments like this—   standing in an open field,   feeling the warm wind move slowly,   and breathing the natural scent of earth and grass. When you stay close to nature and breathe calmly,   You begin to notice something simple but powerful—   Every scent in the air has its own story. From my experience in fragrance evaluation,   Moments like this teach an important truth.  Dry grass under the sun.   Fresh green leaves near the ground.   Warm earth holding soft moisture.   Sometimes I keep my evaluation samples with me   and smell them quietly in nature.   In that calm air,   I understand the fragrance more clearly. The more we understand the air around us,   the better we understand perfume itself. And sometimes...

When you visit a mall and a sales representative shows you a fragrance,   Sometimes something unexpected happens. You smell it for the first time…   and instantly feel,   “This is special.”   Rich notes inside the fragrance create this feeling. That feeling is real.   And it is not only about price. From my experience, one important reason is the ingredients.   Many fragrance houses use their own captive molecules,   special exclusive ingredients in the bases,   and very high-quality materials such as LMR captive. These special ingredients give more depth, smoothness, and richness to the scent.   That is why the fragrance feels refined even in the first seconds. Another important truth is the right dose.   Luxury is not about adding more and more.   It is about using each ingredient in the perfect balance.   When the dose is right, the fragrance feels soft, balanced, a...

  Part 1️⃣ Have you ever noticed this? You burn bakhoor or oud muattar. The smoke slowly fades. But hours later, when you walk back into the room, The feeling is still there. That is not an accident. From my experience, good incense is not only about the moment you light it. It is about what stays after. When bakhoor and oud muattar are made with care, the scent does not rush. It moves gently through the room. It touches the air and settles quietly. It stays on curtains, on clothes, and in the small corners of a space. That is why it feels familiar when you return. One important thing I have learned is this: if the base of bakhoor or oud muattar is strong, the memory becomes strong too. The right balance of ingredients makes all the difference. Warm notes like amber, or the right amount of white amber, help hold the fragrance. They act like a soft anchor. They slow everything down. They allow the scent to stay longer and feel deeper. Here is something many people don’t realize: The...

This is my personal opinion, and I can say honestly, I truly enjoy this fragrance. From the first spray, the top notes give me a nostalgic feeling. It feels familiar, like a memory coming back quietly. There is something soft and comforting in the opening that makes me pause and smile. As the fragrance moves forward, it becomes smoother and more confident. It feels easy on the skin and pleasant to wear. Nothing feels rushed or heavy. Later, it settles into a warm and calm presence. It stays close and feels steady, like a quiet companion through the night. For me, 9 PM Night Out is not just about smelling good. It is about how it makes me feel. Some fragrances stay in the air. Some stay in the heart. This one stays with me.  As the night moves slowly, this fragrance stays beside me. Warm, calm, and familiar, like a memory that does not fade.

Fragrance evaluation is not only about smelling well. It is about understanding what is being smelled. From experience, only smell is never enough. A fragrance may smell good at the start, But real understanding comes with time and judgment. An experienced evaluator understands a fragrance the moment it is smelled. The evaluator can sense what kind of fragrance it is and understand the concept behind it. The evaluator knows whether the fragrance fits its idea or if something feels out of place. An experienced evaluator knows why a fragrance is created. Who will wear it. When it fits best. And which country or culture it is made for. This level of understanding comes only with experience. It comes from repeated smelling, comparison, and learning. Evaluation also means making decisions. Out of many trials, only a few truly fit. An evaluator must know why one works and why another does not. Smelling gives information. Experience gives clarity. That is how a fragrance becomes more than ...