Why experience matters most in fragrance evaluation.

Fragrance evaluation is not only about smelling well.

It is about understanding what is being smelled.

From experience, only smell is never enough.

A fragrance may smell good at the start,

But real understanding comes with time and judgment.

An experienced evaluator understands a fragrance the moment it is smelled.

The evaluator can sense what kind of fragrance it is

and understand the concept behind it.

The evaluator knows whether the fragrance fits its idea

or if something feels out of place.

An experienced evaluator knows why a fragrance is created.
Who will wear it.
When it fits best.
And which country or culture it is made for.

This level of understanding comes only with experience.

It comes from repeated smelling, comparison, and learning.

Evaluation also means making decisions.

Out of many trials, only a few truly fit.

An evaluator must know why one works

and why another does not.

Smelling gives information.

Experience gives clarity.

That is how a fragrance becomes more than just a smell.

It becomes meaningful.

A true fragrance does not only touch the nose,

It finds its place

and quietly belongs.

Comments

What really controls fragrance longevity?

Fragrance longevity does not depend only on oil percentage. From my experience, longevity mainly depends on two things: a strong and well-built base, and the right support for the top notes. The base gives the fragrance its staying power. If the base is weak, The fragrance will not last, no matter how much oil is added. Top notes also need the right strength. If they are too sharp or unsupported, They fade too fast And the fragrance seems to disappear suddenly. Good longevity comes from balance. A base that can hold the fragrance, and top notes that open clearly without burning away too quickly. Longevity is not about pushing more. It is about building it right. When the structure is right, the fragrance does not rush. It stays, quietly and naturally.

What diffusion really means in a fragrance.

Diffusion is not about how long a fragrance stays on your skin. It is about how the fragrance moves in the air. A fragrance with good diffusion does not stay only on the skin. It moves gently around you. People can smell it when you walk. When you enter a room. When you pass by. From my journey and experience, good diffusion feels soft and friendly. It is noticed, but it never feels too much. Some fragrances stay on the skin for many hours, But no one else can smell them. That is long-lasting, not diffusion. Diffusion happens when a fragrance is balanced. It opens nicely and moves slowly in the air. When diffusion is right, The fragrance stays close to you, but also shares itself with others. It does not shout. It walks with you and softly says, “I am here.”

Afnan 9 PM Night Out — One year of work behind one unforgettable moment.

I am proud to be part of the 9 PM Night Out craft and evaluation journey at Afnan Perfumes . This fragrance took almost one full year to complete. Not because it was difficult, but because it was done with care. During this journey, I saw how much passion goes into making a fragrance truly right. Watching Imran Fazlani work was a strong learning moment. He listens to a fragrance very deeply. If even one note does not work, he does not accept it. He works on it again and again until everything sits properly. That kind of patience shows real love for the craft. And then there is Quentin Roussel . His way of seeing fragrance is different. Very clear. Very creative. He brings ideas that lift the fragrance to another level. His ideas give the fragrance a new direction and depth. Working through so many trials, evaluations, and discussions showed me how teamwork shapes a fragrance. 9 PM Night Out opens with strong energy. As it develops, it becomes smooth and confident. When it settl...

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