Nature is the first teacher of every true fragrance.

Some fragrances' real character does not come from a smelling strip

or an evaluation cabinet.

It comes from quiet moments like this—

standing in an open field,

feeling the warm wind move slowly,

and breathing the natural scent of earth and grass.

When you stay close to nature and breathe calmly,

You begin to notice something simple but powerful—

Every scent in the air has its own story.

From my experience in fragrance evaluation,

Moments like this teach an important truth.

Dry grass under the sun.

Fresh green leaves near the ground.

Warm earth holding soft moisture.

Sometimes I keep my evaluation samples with me

and smell them quietly in nature.

In that calm air,

I understand the fragrance more clearly.

The more we understand the air around us,

the better we understand perfume itself.

And sometimes,

one quiet breath in nature

can inspire more.

The wind blows softly in the trees,

with a smell we cannot see.

In the calm and quiet air,

the heart feels peaceful there.

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What really controls fragrance longevity?

Fragrance longevity does not depend only on oil percentage. From my experience, longevity mainly depends on two things: a strong and well-built base, and the right support for the top notes. The base gives the fragrance its staying power. If the base is weak, The fragrance will not last, no matter how much oil is added. Top notes also need the right strength. If they are too sharp or unsupported, They fade too fast And the fragrance seems to disappear suddenly. Good longevity comes from balance. A base that can hold the fragrance, and top notes that open clearly without burning away too quickly. Longevity is not about pushing more. It is about building it right. When the structure is right, the fragrance does not rush. It stays, quietly and naturally.

What diffusion really means in a fragrance.

Diffusion is not about how long a fragrance stays on your skin. It is about how the fragrance moves in the air. A fragrance with good diffusion does not stay only on the skin. It moves gently around you. People can smell it when you walk. When you enter a room. When you pass by. From my journey and experience, good diffusion feels soft and friendly. It is noticed, but it never feels too much. Some fragrances stay on the skin for many hours, But no one else can smell them. That is long-lasting, not diffusion. Diffusion happens when a fragrance is balanced. It opens nicely and moves slowly in the air. When diffusion is right, The fragrance stays close to you, but also shares itself with others. It does not shout. It walks with you and softly says, “I am here.”

Afnan 9 PM Night Out — One year of work behind one unforgettable moment.

I am proud to be part of the 9 PM Night Out craft and evaluation journey at Afnan Perfumes . This fragrance took almost one full year to complete. Not because it was difficult, but because it was done with care. During this journey, I saw how much passion goes into making a fragrance truly right. Watching Imran Fazlani work was a strong learning moment. He listens to a fragrance very deeply. If even one note does not work, he does not accept it. He works on it again and again until everything sits properly. That kind of patience shows real love for the craft. And then there is Quentin Roussel . His way of seeing fragrance is different. Very clear. Very creative. He brings ideas that lift the fragrance to another level. His ideas give the fragrance a new direction and depth. Working through so many trials, evaluations, and discussions showed me how teamwork shapes a fragrance. 9 PM Night Out opens with strong energy. As it develops, it becomes smooth and confident. When it settl...

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