How a fragrance stays matters more than how long it stays.

Many people ask only one question:

“Is it long-lasting?”

This question is very common.

But in my journey of learning fragrance,

I slowly understood something deeper.

When I choose or evaluate any fragrance,

I quietly observe many small things.

I do not rush to speak.

I try to listen first.

Because perfumery is deep.

You must give it time.

Only with time can you understand.

the voice of a fragrance

and what the fragrance is trying to say.

Fragrance performance is not only about hours.

It is about how the scent lives from start to end.

The opening should feel clean and smooth.

The movement in the air should be soft and gentle.

The dry-down on skin should stay calm, balanced, and comfortable.

Sometimes a fragrance lasts long.

but feels heavy.

Another stays softer.

yet feels more beautiful and peaceful.

From everything I continue to learn,

true performance is always balanced —

between air, skin, time, and feeling.

When this balance is right,

People stop thinking about longevity.

They simply enjoy the fragrance.

And this is what experience quietly teaches:

A good fragrance is not the one that stays the longest.

It is the one that stays the most peacefully.

Comments

What really controls fragrance longevity?

Fragrance longevity does not depend only on oil percentage. From my experience, longevity mainly depends on two things: a strong and well-built base, and the right support for the top notes. The base gives the fragrance its staying power. If the base is weak, The fragrance will not last, no matter how much oil is added. Top notes also need the right strength. If they are too sharp or unsupported, They fade too fast And the fragrance seems to disappear suddenly. Good longevity comes from balance. A base that can hold the fragrance, and top notes that open clearly without burning away too quickly. Longevity is not about pushing more. It is about building it right. When the structure is right, the fragrance does not rush. It stays, quietly and naturally.

What diffusion really means in a fragrance.

Diffusion is not about how long a fragrance stays on your skin. It is about how the fragrance moves in the air. A fragrance with good diffusion does not stay only on the skin. It moves gently around you. People can smell it when you walk. When you enter a room. When you pass by. From my journey and experience, good diffusion feels soft and friendly. It is noticed, but it never feels too much. Some fragrances stay on the skin for many hours, But no one else can smell them. That is long-lasting, not diffusion. Diffusion happens when a fragrance is balanced. It opens nicely and moves slowly in the air. When diffusion is right, The fragrance stays close to you, but also shares itself with others. It does not shout. It walks with you and softly says, “I am here.”

Afnan 9 PM Night Out — One year of work behind one unforgettable moment.

I am proud to be part of the 9 PM Night Out craft and evaluation journey at Afnan Perfumes . This fragrance took almost one full year to complete. Not because it was difficult, but because it was done with care. During this journey, I saw how much passion goes into making a fragrance truly right. Watching Imran Fazlani work was a strong learning moment. He listens to a fragrance very deeply. If even one note does not work, he does not accept it. He works on it again and again until everything sits properly. That kind of patience shows real love for the craft. And then there is Quentin Roussel . His way of seeing fragrance is different. Very clear. Very creative. He brings ideas that lift the fragrance to another level. His ideas give the fragrance a new direction and depth. Working through so many trials, evaluations, and discussions showed me how teamwork shapes a fragrance. 9 PM Night Out opens with strong energy. As it develops, it becomes smooth and confident. When it settl...

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