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Showing posts from January 25, 2026

Why experience matters most in fragrance evaluation.

Fragrance evaluation is not only about smelling well. It is about understanding what is being smelled. From experience, only smell is never enough. A fragrance may smell good at the start, But real understanding comes with time and judgment. An experienced evaluator understands a fragrance the moment it is smelled. The evaluator can sense what kind of fragrance it is and understand the concept behind it. The evaluator knows whether the fragrance fits its idea or if something feels out of place. An experienced evaluator knows why a fragrance is created. Who will wear it. When it fits best. And which country or culture it is made for. This level of understanding comes only with experience. It comes from repeated smelling, comparison, and learning. Evaluation also means making decisions. Out of many trials, only a few truly fit. An evaluator must know why one works and why another does not. Smelling gives information. Experience gives clarity. That is how a fragrance becomes more than ...

Afnan 9 PM Night Out — One year of work behind one unforgettable moment.

I am proud to be part of the 9 PM Night Out craft and evaluation journey at Afnan Perfumes . This fragrance took almost one full year to complete. Not because it was difficult, but because it was done with care. During this journey, I saw how much passion goes into making a fragrance truly right. Watching Imran Fazlani work was a strong learning moment. He listens to a fragrance very deeply. If even one note does not work, he does not accept it. He works on it again and again until everything sits properly. That kind of patience shows real love for the craft. And then there is Quentin Roussel . His way of seeing fragrance is different. Very clear. Very creative. He brings ideas that lift the fragrance to another level. His ideas give the fragrance a new direction and depth.  Working through so many trials, evaluations, and discussions showed me how teamwork shapes a fragrance. 9 PM Night Out opens with strong energy. As it develops, it becomes smooth and confident. When it settl...