Every fragrance must feel good.That is the first rule.
It should open smoothly,
stay balanced in the heart,
and feel comfortable on the skin.
But feeling good alone is not enough.
A fragrance must also perform.
Longevity must be reliable.
Projection must make sense.
The line from opening to dry-down must stay clear and stable.
When diffusion fades too early,
when performance drops halfway,
or when the structure breaks,
The fragrance becomes quiet, even if it is beautiful.
And then comes the real test.
A fragrance must be accepted.
It must connect with people.
It must work commercially.
When comfort, performance, linearity, and acceptance move together,
A fragrance does more than smell good.
It becomes a blockbuster.

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